Are you handling PR for your business? If so I suggest that you create a Public Relations calendar. Creating a PR calendar on a six-month or annual basis will create the following avenues:
- Organization! You know what magazines you want to have features, but did you know that magazines have a lead-time of 3-6 months when researching and writing stories? Therefore, if you want to appear in the top 25 holiday gifts for 2015, you need to submit your product during the summer months to even be considered! So get on it!
- Pitch Planning! With a P.R. calendar, plan to pitch the media about product or service launches. Make sure that it is something that is newsworthy and relevant to the outlet. Consider annual holidays and local, regional, and national events that you know are going to get coverage. Lastly, plan the type of pitch you want to execute for each outlet.
- Annual Outlook! A P.R. calendar will give you a complete look at what you expect to pitch for the year. Things might change on your calendar, but the point is to complete your calendar so that when changes arise you’re ready to make the changes without scrambling at the last minute.