Public relations professionals are the obvious choice to blast your event or media, but sometimes it is forgotten that the best source to create hype around your content is YOU! You are the one with all the facts from conception to creation, and the heart of the story that the public wants to read is sometimes best conveyed through your words.
We know that writing a press release can feel intimidating. But, as long as you follow these five tips to writing a good press release, you’ll be ready and prepared to spread (or shout!) the word about your business.
- Stick to the facts– Make sure that your news is factual. If you’ve only sold 25 units of a product, don’t round that number up to a more “attractive” number. Even if you think that you will hit that number shortly, there are no guarantees here. The media will never trust you again, and that will be yet another roadblock. We want you to succeed!
- Answer the 5 W’s- Who, What, Where, When, & Why (Sometimes How)– Answering the 5 W’s is key when writing a press release because it provides the media with information up front eliminating questions about your event, product, or service.
- Limit Jargon/ Sales pitch– Approach your press release the way that you approach Twitter-limited characters with a great message! Your press release shouldn’t sound like an advertisement that comes on after midnight. Provide factual information to get a journalist’s attention. Industry jargon and sales pitches are a quick and easy way to a journalist’s trash can.
- Newsworthiness – A release has to contain news, not a story. A partnership with a brand (H&M Partners with Versace for a limited collection) is news. If you’re stuck here, watch or read your local news station to see what’s happening and learn how to convey that information. Don’t worry about being “boring”– if it’s exciting to you, chances are others will want to hear it. You’re an exciting person!
- Contact Information – This may sound silly, but it is one of the Golden Rules in PR. Make sure that the media has your contact information. You’re probably thinking, “I emailed them, so they can just hit reply.” Technology isn’t 100% reliable be sure to have your contact information on your release (office phone, first and last name, cell phone, email, and address).
Try these tips and let us know about your Press Release success!