A few weeks ago, my friend sent me an invitation to view her periscope later that day. She’s a new friend, and I definitely wanted to support her; you know – sistas helping sistas. Her periscope topic that night was LinkedIn. Before checking out her periscope, I would have considered myself an intermediate when it came to this particular social media platform. No lie, within thirteen minutes I was blown away by all that LinkedIn can do. I made it my business to learn more because I was not using LinkedIn to its fullest potential.
Although underused, LinkedIn has over 400 million users, is the most popular social media platform for professionals, and one of the top social media networks overall. But are you using it to its fullest potential?
So to continue in the spirit of sistas helping sistas, I’m sharing six tips that will help you produce results as you network, and as you build your business.
Are you ready for a cache of LinkedIn tips?
- Customize your public profile URL.
Do not be like me. Make your personal profile look more professional (and much easier to share) by customizing your public profile URL. Instead of a URL with a million confusing numbers at the end, it should be nice and clean. If you have multiple social media platforms, try to use the same handle for each platform. My LinkedIn URL is www.linkedin.com/in/annette-burgess-4197317b. See what I mean? Don’t be like me.
- Your Headline is Your Tagline.
Take this opportunity to share all that you bring to the table. When creating your headline you’ll need to be specific while also being compelling enough to attract attention.
- Be identifiable.
Allow others to see who you are if you view their profile. To enable this, go to Privacy & Settings and click Select What Others See When You’ve Viewed Their Profile under Profile >> Privacy Controls. Make sure you check off the Your name and headline – that is the recommended option.
- Leverage the perks of LinkedIn Groups.
This is a networker’s gold mine. I’ve made some really great connections by joining industry-related groups. No matter what industry you are in, being an active member of a LinkedIn Group can help you network with other professionals in your field.
LinkedIn has a rule that in order to connect with other LinkedIn members, you have to have what they call a first-degree connection. However, you can bypass that rule if you’re a member of the same group as another user, but you have to be a member of LinkedIn for at least 30 days and a member of the particular group for at least four days. Happy Networking!
5. Experiment with publishing content using LIs publishing platform.
I’m a newbie, but I LOVE this publishing feature that LinkedIn offers to everyone. You don’t have to have a membership, so start experimenting with how this feature can support your marketing goals by creating content for the platform and promoting it via your page.
6. Use LinkedIn to generate leads.
I am an entrepreneur, and I need customers to survive. Wherever I spend my time, I’d like to generate leads. This platform is great for lead generation. You can promote or share links to your blog posts as well as landing pages in your personal updates or via your business page. Utilize the LinkedIn Groups (where appropriate – no spam, y’all), and use LinkedIn’s publishing platform.
How are you getting the most out of LinkedIn? Share your tips in the comments.