Scene: You attend a networking event, make connections, collect business cards, and send “Nice to meet you” messages.
What now? How do you stay connected when there is no immediate next step?
My answer is social media — I am a huge advocate of the value that social media adds to building relationships. Contrary to popular belief, social media does not only tear relationships apart. Here are two (but really it’s four) easy things you can do to stay connected to your new connections using social media.
Like, Comment, & Share!
These terms relate mostly to Facebook, Instagram, LinkedIn, and YouTube to name a few. The Twitter equivalent would be favorite, reply, & retweet! You get the idea. These are quick and easy things that you can do on social media to, essentially, stay relevant and top of mind to particular people in your network.
For example, after meeting a potential customer or client, you can share a relevant article with them (from your page or website). If they post something you can relate to or speak on (personally or professionally), leave a comment. Share something that they’ve posted. Personally, if it’s something that will help me reach a goal (i.e. I’m selling something or looking for a job, etc.) then, I’d give you brownie points for that gesture.
Tag, Tag, & More Tagging
Sometimes tagging can be really annoying when you’re on the receiving end. You know the type — “TICKETS ON SALE NOW TO THIS EVENT THAT YOU HAVE NO INTEREST IN, BUT I’M JUST TAGGING MY ENTIRE FRIENDS LIST!!!!” I’m not encouraging that here. I’m talking about thoughtful tagging. Tag people in things in which you know they would be interested.
Here’s a real life example:
With my business, I host meet & greets where we discuss career and business topics. During the event, I take notes on topics in which the group was interested. Within the next few days, I would tag them in a post related to one of those topics, and I always added a message explaining why I think they’d be interested. Sometimes I even forewarn people that I will be tagging them in something soon, so it won’t come as a shock, and they ignore it when seen in the notifications list.