It’s unfortunate that I have to ask since the average American women wears a size 14 and 65% of American women fit into the plus size category. The demand for fashionable plus size clothing is undeniable, research suggests that 81% of plus size women would spend more on clothing if they had more options in their size (cnbc). However, when retailers do make their size, the fit and quality is often off.
This neglect has opened the door for emerging designers and some notable brands to step in. Although well intentioned, some of these brands have produced clothing that may be the size of the full figured women, but does not address her stylish needs. Some of these brands are creating trendy clothing that are of poor quality and can be easily discarded. While others are creating one dimensional looks with loose silhouettes that are often unflattering to most plus size physiques.
… research suggests that 81% of plus size women would spend more on clothing if they had more options in their size.
With the aforementioned, it has left room open for designers who see the potential of this market and can offer this customer the same quality and options that a smaller woman receives. This opportunity has started a movement of strong voices coming together to unite for one common goal. The emergence of stylists, models and designers collaborating together and creating platforms to express this issue has brought tremendous attention.
The plus size market is currently worth $20 billion dollars, which is up 17% from 2013, meanwhile the apparel industry, is only up 7% (cnbc). With customers spending more money on electronics and life experiences then clothing, it would behoove the fashion industry to put down this barrier, but until they do, the plus size community, will create spaces for themselves to be acknowledged.
We would love to know what you think about this market gap and what plus size brands you love. Sound off below!