Public relations is an essential communication tool for any business. It provides visibility for businesses and acts as a platform for your business to engage with its customers, influencers, and media. A strategic PR campaign permits businesses to tell their story. This medium is key because allowing room for someone else to tell your story without your input or authority is reckless storytelling. PR can create creditability and trust through third parties such as the media, bloggers, influencers, and your customers. Your audience is more likely to trust a third party over glossy advertisements or skipped commercials (thanks to the DVR). We live in an age where information is easily accessible. Why not provide information about who you are and what you want your audience to know through a strategic public relations campaign?