It’s a new year and you’ve made it to the point in your business where you want to hire a public relations agency. Congratulations! This is a major milestone because it demonstrates that your business is growing and making money. It also shows that you’re ready to partner with a PR agency that can manage your brand’s credibility and exposure beyond your capabilities and time. Before you seek out representation be sure you understand the Do’s and Don’ts of working with a Public Relations Agency.
- Be prepared to work closely with the agency your hire. Think weekly calls/meetings.
- Set a budget and timeframe for your PR needs.
- Revisit your business goals and marketing goals because your PR goals will compliment these goals.
- Be transparent with your product or services capabilities.
- If you’re selling a product, make sure you have samples available for the media.
- Embellish any company information. Doing this hurts your brand credibility and the agency representing you.
- Ask for the agency’s media contacts. One you’re not going to get them and two you hired the agency for their expertise for a reason.
- Demanding a high profile interview when you’re a newbie to the industry and haven’t had any media exposure.
- Don’t go missing in action when your agency representative needs to respond to a time sensitive deadline. Be sure to have a point of contact and a backup for your pr rep.
These guidelines will prepare you for a successful PR agency relationship. And remember be patient PR is a process not a product.